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Tricks of the Trade For Writing Great Newsletters

By LindaEisenbeis | Published: September 30, 2010

Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards.

Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just have to make sure you write it right.

Television, radio, and print advertising are often too expensive for many businesses to justify – especially small businesses. Fortunately, there is an alternative. Today’s internet and email technologies make company newsletters a very inexpensive, yet surprisingly effective, form of advertising. When it comes to newsletters, big companies and small are finally competing on a level playing field.

So what is an email newsletter? An emailed newsletter serves much the same purpose as a traditional company newsletter. Think of it as a short newspaper – but instead of relating to a town, city or country, it relates to your business. You can include articles on new products or services, awards, recent success stories and case studies, promotions, specials, share price rises, company events, research… And if it’s a quiet month, you can simply write articles that might help your customers out.

10 Steps to Success Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards…

1) Keep It New!

Your readers won’t waste time reading something they already know, so make it news they can use.

2) Keep it personal:

Always use your reader’s name. Make sure when someone signs up, you get their name, then use it in the subject line, in the greeting, and anywhere else you can.

3) Know your reader:

Find out what your reader is interested in. Do some pro-active research, invite response, or find an email marketing solution such as Ezemail** that tracks the links your readers click on and keeps a history of their activity.

4) Let them know you:

Let your personality shine through. Readers are far more likely to become loyal if they feel they know you. Always include a bit of you in the newsletter, whether it’s humour, personal details, personal anecdotes, or personal views.

5) Subject is Headline:

The subject line of an email newsletter is like a front-page headline in a newspaper. You need to draw the reader in, so make it engaging and relevant (maybe promise a benefit) but no more than 25 characters so your reader can see it all before opening the email.

6) Use a Title bar:

Make the most of the title bar to add visual appeal and establish brand awareness.

7) Make it ‘scannable’:

Most people don’t read online – they scan. Make sure you use easy-to-read bullet points and sub-headings. Don’t lose your reader’s attention. Reading is physically more difficult online, so make sure you’re concise. Use links to other places instead of writing long articles.

Use White space!:

If your page is too busy, you’ll lose your reader. Give them a chance to absorb valuable information by dedicating about 30% of your screen real estate to white space.

9) Easy unsubscribe:

Make your unsubscribe easy to find. If it’s obvious, they’ll feel safe and can then appreciate the content. To many people, the ease of unsubscribing is an indicator of the integrity of your company.

10) Forward to a friend:

Include a link to encourage readers to forward the newsletter on to their friends and colleagues. Find an email marketing solution which allows you to do this and sit back and watch your database grow!

Here’s Why You Need To Keep Track Of Your Article Back Links

By LindaEisenbeis | Published: September 30, 2010

You have written several articles and posted them to dozens of article sites because you heard writing articles is a great way to drive traffic to your site. Then you sit back and wait for the avalanche of traffic. And wait. Nothing is happening. What’s the deal?

The deal is depending on where your article gets republished your links may not be “live”. Writing articles and posting them is a great way to drive traffic to your site. Search engines love it and if done correctly it will help drive new visitors to your site and get you listed higher in the search engines. The problem comes when article writers and authors and publishers don’t all follow the same rules. The main problems are:

1. Original article not formatted correctly

2. Article copied and pasted into new webpage without links

3. New publisher doesn’t make links live

Let us start with #1 “Original article not formatted correctly”. Not all article sites are the same. On some sites you can simply put in plain text and it will format it correctly, paragraphs will be correct and it will recognize http://www.yoursite.com as a live link. Some sites you may need to format it all in html. Sometimes the easiest way to do that is type your article in a web design program such as “Dreamweaver” and then view the source and copy and paste the code. If you don’t have access to such a program then you should learn a few basic html tags:

View the source of this page to see the html tags.

This is a “break” tag, The break tag is used when you want to end a line, but don’t want to start a new paragraph. The break tag forces a line break wherever you place it, a very common tag and one that is recognized by most all article sites.

Bold anything you want in bold should go between these tags

italic anything you want in italic should go between these tags

http://www.yoursite.com–Some sites will recognize this as a live link. Many will not! This is where you are going to lose your links! If your article is copied and pasted into another web page or ezine your link will not be clickable. Someone who really wants to go to your webpage can copy and paste it into their browser but it is alot easier if someone can just click on it! If it is not a clickable live link search engines will not follow it not matter how many times it is republished. Imangine your article being reprinted 1000 times, a potential of 1000 back links to your site but without it being a clickable link you won’t reap the benefits of those 1000 links. Your links to your sites should always be formatted this way:

YourWebSite

If you follow the correct html formating for links your website links will always be clickable. To learn more about html tags search google for “html tags”

2. Article copied and pasted into new webpage without links. Your article may be correctly formatted on the article site you posted to but when it is copied and pasted into a new webpage or ezine it may lose some of its formatting. Some of the better sites have a choice of “ezine ready”, this will display your article in the correct html formatting which makes it easier to copy and paste.

3. New publisher doesn’t make links live. All article sites have a policy that clearly states “you are free to republish the article as long as the links and author bio stays with the article” Some don’t realize your links are no longer live or don’t know to make them live. Others leave them off all together or don’t make them live on purpose. Not much you can do except write to the website owner and request they make them live. Some will comply, some won’t. Chalk it up to the cost of doing business. For every site that doesn’t make your links live, 10 will.

Keep publishing! Writing articles and posting them across the internet is still a great way to drive traffic to your site. Content is king and website owners, and ezine publishers are hungry for fresh new original content.

Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites. http://www.infozabout.com or http://www.publishing.infozabout.com

Posted in Uncategorized | Tagged article sites, search engines, traffic, Why You Need To Keep Track Of Your Article Back Links, writing article publishing | Leave a comment

How To Write And Optimize An Effective Press Release.

By LindaEisenbeis | Published: September 30, 2010

Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

Proper keywords: Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.

Keyword or phrase position: Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.

Starting should be solid: Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.

Use product name repetitively: Repeat placements of the name of your service or product to make it eminent. For example, write “Search Engine Optimization” instead of writing “SEO”, this would make your product name much popular.

Draft it for Journalists/Media agencies: The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.

Consider viewer’s interest: You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.

Make your press release appear practical: Point out real facts of your company/organization, as readers are already so scholar enough to find out ‘what’s true and what not’?

Make your story that includes real facts: Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.

Use only sufficient and essential words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Tell your story with lesser words, as verbosity distracts from your content.

Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.

Keep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.

Get company permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.

Company Information: The press release should include a short description of company, which depicts your company, products, service and a brief history of company.

Pick precise PR distribution network: Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.

Propose RSS feeds: Assist journalist by offering RSS feeds so that they haul to your website. Through this interested parties will get known that you have relevant release on the topic for, which they are searching for.

Publish releases often: Try to publish press releases frequently to be recognized as news source for news agencies such as Yahoo news and Google news. Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites. www.infozabout.com www.publishing.infozabout.com

Posted in Uncategorized | Tagged article writing, e-book, How to write and optimize an effective press release, press release, Publishing, target audience | Leave a comment

How To Promote Your Website Through Ezines

By LindaEisenbeis | Published: September 29, 2010

How to promote your website through ezines should be something to consider for all website owners. Why are ezines important for the promotion of websites you might be asking yourself? Ezines are an excellent way to reach a hopefully large number of your target audience all in one place. If done properly promoting your website through ezines will drive traffic and potential customers thus creating great business for yourself. There are several ways that knowing how to promote your website through ezines can be beneficial,

If you are a good writer one way how to promote your website through ezines is finding a website in your target market and submitting an article. When ezine readers see that you are knowledgeable in your chosen business specialty they will be more likely to trust you and value your opinions. Make sure you put a small biography about yourself and a link to your website at the end of all content that you submit to ezines. Another tip as to how to promote your website through ezines using content if you are not a writer yourself is to hire a writer to create content for you.

Purchasing an advertisement is another way how to promote your website through ezines. For example if you happen to sell yarn and knitting supplies and you place an ad in a knitting related ezine readers are quite likely to visit your website and make a purchase after reading about a great new knitting pattern. Offering a “reader’s special”, such as free shipping ,in your advertisement is a great way to encourage purchases. Most ezines listed their advertisements at the end of the ezine though many ezine publishers offer a featured advertiser option with ad placement in a much more prominent position. This is an excellent option how to promote your website through ezines if it fits into your promotional budget.

Yet another way how to advertise your website through ezines is to simply get a link to the website you are promoting into an ezine. Many ezine creators offer this option as a less expensive promotional alternative to a traditional business advertisement. You could also offer to trade links with an ezine publisher that way both of you will benefit by the promotion.

You could also start your own ezine as a way how to promote your website through ezines. Ezines can be fairly inexpensive to create and you can not only have your business benefit by the exposure you can also bring in income by offering advertising to other business owners.

Spending time researching to find quality ezines that target your chosen audience and making sure you have a solid promotional plan in place is the best way how to promote your website through ezines.

http://www.searchengineoptimizationtoronto.com/

Posted in Uncategorized | Tagged advertise, Ezines, How To Promote Your Website Through Ezines, target, Uncategorized, website | Leave a comment

How NOT to Publish an Ezine

By LindaEisenbeis | Published: September 29, 2010

10 Quick Tips On How NOT To Publish An Ezine:

I have written several articles on how to publish an ezine, so this time I thought it might be interesting to write an article on how NOT to publish an ezine.

Sometimes it helps to learn things when you can look at both sides of the prices – the right way and the wrong way. So here goes – what NOT to do when publishing an ezine.

1. Leave out your name and contact info – Who would want to get in touch with you anyway. Your readers don’t care if there is a real live dependable person writing the ezine. NOT!

Your readers definitely want to know that there is a real person there that they can contact if they want or need to. This helps establish trust.

2. Put as many squiggles and decorations in your ezine as possible – So, your readers get a headache while trying to read your ezine, deal with it. NOT!

Squiggles may look cute, but they could make it hard for many people to read your ezine. Keep the design neat and clean for easy reading.

3. Load the ezine with ads – I mean after all, isn’t that why you are publishing your ezine. NOT!

No, you are not publishing an ezine to run tons of ads, you are publishing an ezine to build that important relationship of trust and respect with your readers. This helps build your business and your reputation.

4. Don’t bother sending it out regularly – After all, most people can’t read it every time anyway. NOT!

How can people trust and believe what you say when they can’t even depend on you to send your ezine on schedule.

5. Don’t add any original material – Just use all the same material other publishers are using. It works for them, why not for you. NOT!

Always have original material in your ezine, even if it is just an editorial or some tips.

6. Why bother with a disclaimer or privacy policy – Readers know their email is safe with you. They also figure if it is in your ezine, you recommend it. NOT!

Never assume anything. Your readers want to be assured that their email is not being handed out for profit or promotion. Also, you want your readers to know that they should check out all offers, opportunities and ads. Just because it is in your ezine, does not mean you are recommending it.

7. Content is content, right – As long as your ezine is full of “stuff”, it is helpful.  NOT!

Try to give your readers basic, straightforward, helpful information that they can actually use to benefit them.  Don’t use hyped up ads disguised as tips or articles. Quality content is key.

8. Don’t let your readers get to know you – They are interested in your ezine, not you.  NOT!

Your readers need to know you so they can trust you and know that they can depend on you to publish a consistent, quality ezine.

9. Don’t bother formatting the ezine correctly – Who cares how many characters are in each line, it all reads the same.  NOT!

Definitely format your ezine uniformly and evenly.  You want to produce a clean, sharp, professional ezine.

10. Don’t waste time proofreading.  Everybody makes mistakes, right?  What is a mistake or two – nobody is perfect.  NOT!

Take the time to make sure all spelling and grammar is correct in your ezine before you send it out.  After all, you are a professional, right?

I hope these tips have given you a good idea on how NOT to publish an ezine and a fresh perspective on how to correctly publish an ezine. Producing a quality ezine that your readers can depend on will be a very big business booster!

Posted in Uncategorized | Tagged ads, ezine, How NOT to Publish an Ezine, publish | Leave a comment

Ezine Advertising – Smart Ezine Publishing

By LindaEisenbeis | Published: September 29, 2010

Rewritten Article,

Ezines are one of the best-kept secrets apropos announcement on the Internet. Area abroad can you tap into such targeted readership for so little outlay? If you’re cerebration of application Ezines as allotment of your business mix, afresh actuality are some pointers on the types of ads that you can run, as able-bodied as what to put in them.

Editors for Ezines will generally accord you the best amid three types of ad. They do altered things and crave altered budgets. The aboriginal blazon and the cheapest is the classified ad. Similar to what you can acquisition in bounded newspapers, it’s a awful abridged adaptation of why readers should acquisition your alms attractive. Making a classified ad that works able-bodied for you is a amount of a little assignment and apparently some balloon and error. Check out added ads in the Ezine that interests you to see how they rose to the occasion.

Next in band is the sponsored ad. Instead of actuality at the basal of the Ezine page, jostling for absorption with the added classified ads, the sponsored ad gets abundant added favorable positioning. Yes, the editor is allotment your ad by putting it area you’ll get added amplitude and added attention. And that happens because you pay more.

The third best is the abandoned ad. The abandoned ad is back the editor sends out a appropriate copy of the newsletter, which alone contains your ad, annihilation more. As you ability imagine, amount goes up afresh for the abandoned ad. For abounding web marketers, it’s the band-aid of choice.

However, whatever best you accomplish for your ads, you additionally charge to accomplish abiding that bodies are activity to apprehend it. And if you’re application the abandoned ad format, afresh you additionally accept to ensure that bodies accessible the email. Now is a acceptable time for a admonition about the accent of the banderole in your ad. It ability alone be 10% of the words, but you’ll apparently absorb 50% of the time aloof on the headline. It’s that important. Accumulate it fresh, pertinent and use the appropriate alternative of absorption avaricious words. “New”, “Solve” and “How to” accept about anniversary gotten acceptable results.

And now to the content. Announcement about revolves about the “three K” model. Aboriginal you “catch” them (that’s your banderole accomplishing its work). Afresh you “keep” them and “konvince” them. It’s the job of the agreeable to do these added two parts. Short or long, you accept to accumulate your reader’s absorption and adviser them to an action, whether it’s abrogation their email abode or affairs online.

And aloof to accord you addition announcement choice, try this: barter acceptable and absorbing agreeable with the ezine editor for a charge less announcement in their ezine. Editors are on the anchor for good, non-sales angle accessories that will absorption their readers. You get to put a articulation at the end of your commodity for readers to appear through to your website. It’s one of the best forms of announcement because you’re not pitching, you’re advancing beyond as an agog expert. So it’s win-win and no amount – can annihilation be bigger than that?

Posted in Uncategorized | Tagged Ezines, newsletters, Smart Ezine Publishing, targeted | Leave a comment

Building A List The Right Way

By LindaEisenbeis | Published: September 17, 2010

We’ve all heard the phrase “the money is in the list”, but how do you get the money out of the list you build? By building the list the right way.

I have spoken with so many new Internet marketers that struggle with the concept of list building. I have even spoken with some of the people on my list whom had their own list and to my surprise 75% had a list of 400 or less subscribers and they aren’t sure where to start, how to start or even what to do to start generating an income from that list.

Now 400 subscribers is not bad if we are talking about 4oo buyers or even 100 buyers. You want to be sure to provide lots of value, not worthless junk but something good and great content so you can monetize your list..

At one point I fell into the trap of always trying to” pitch something” because I was told over and over again that the money is in the list so I had to sell continuously . I can tell you from my personal experience that this does not work. If you want to succeed in network marketing you have to provide good and helpful content on a regular basis so that your audience will trust you. You can’t just continuously stick you hand out.

Building your list the right way means you have to do a few things first. Most importantly you need to have something good to attract your audience. Give away something helpful and good, something really great if you can!

This is where most people make their first mistake. They don’t give away anything great or helpful. They just give away crap and are holding the good stuff back to “sell” to them later. That is the worst mistake you can make. You need to be doing just the opposite! You want to give away something helpful so you can keep them engaged , thinking about what they are going to get next and so on. Maybe not your best goodie, but one of the better ones… This is building your list the right way.

Give them some more neat stuff for a while. In this way you can keep your audience engaged and get them to know your a little and to trust you. They are not going to trust you if you are constantly in their face with your hands out, looking for cash. That just does not work.

The key is to always be helpful, always have something neat to give to them, then…and only then… will you begin to build some trust. Then they will be likely to buy something you recommend.

Since I have worked my business in this way I have been more successful and I’ve made many many friends. Remember this is a “social business” so don’t be afraid to pick up the phone and call your clients. Even if it’s just a quick “Hello” People need to hear a voice, they need to know that you are a real person and that you are here to help them with any questions they may have. This builds trust and shows accountability and it will make a big difference in your business.

I hope this has been helpful….

Let me know what you think…

Posted in List Building | Tagged Internet marketing, List Building, list building stratagies | Leave a comment